This Privacy Policy explains how The Beau App, LLC (“Beau,” “we,” “us,” or “our”) collects, uses, discloses, and safeguards the personal information of our customers. It also describes your rights and choices regarding your personal information, as well as how you may contact us with questions or concerns. Please note that our privacy practices are governed by, and subject to, the applicable laws of the jurisdictions in which we operate. Additional region-specific provisions may apply to individuals located in certain geographic areas, as required by applicable law.

You can scroll through the policy headings to go directly to the corresponding sections of this privacy policy.

What Our Privacy Policy Covers
Personal Information We Collect
How We Collect Your Personal Information
Cookies and Similar Online Tracking Technologies/Tools
How We Use Your Personal Information
How We Disclose Your Personal Information
How We Protect Your Personal Information
Your Rights
Transmission Of Information to Other Countries
Children’s Privacy
Communicating With Us
Changes To This Policy
Information for California Residents

What Our Privacy Policy Covers

This Privacy Policy governs Beau’s customer-facing operations within the United States and applies to personal information collected by The Beau App, LLC (“Beau,” “we,” “us,” or “our”) in a variety of contexts. These include information obtained through our website located at www.bookwithbeau.io, the Beau mobile application, and any other websites, mobile sites, services, applications, platforms, or tools where Beau’s [Terms of Use] are displayed, referenced, or otherwise applicable, as well as during your visits to or interactions with us at our retail locations or other venues (collectively, the “Sites”).

You may access our Sites using a computer, mobile device (via mobile website or application), or other digital platform that links to this Privacy Policy. This Policy also applies when you visit our stores, communicate with us, shop with our authorized third-party partners, engage with us on social media, or participate in Beau-sponsored programs, events, or promotions.

We may provide additional or supplemental privacy notices in connection with specific products, services, activities, or programs. These notices may offer further detail about our data practices or present you with additional choices regarding your personal information.

Please note that our Sites may contain links to third-party websites or applications that are not owned or operated by Beau. We do not control and are not responsible for the privacy practices of such third parties. We encourage you to review the privacy policies of any linked websites or applications to understand how they collect, use, and disclose personal information.

Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with us and our products and services. When we use the term “personal information,” we are referring to information that identifies, relates to, describes, or can be associated with you. The following are the categories and specific types of personal information that we collect:

Basic Identifying Information

May include your full name, alias, postal address, email address, telephone number, date of birth, account name, signature, username, social media handle, or other comparable identifiers.

Government-Issued Identifiers

May include your driver’s license number or any other similar government-issued identification number.

Device Information and Other Unique Identifiers

May include device identifiers, Internet Protocol (IP) addresses, cookies, web beacons, pixel tags, mobile advertising identifiers, or other comparable unique identifiers.

Internet or Other Network Activity

May include browsing history, search history, and information relating to your interactions with our websites, emails, or advertisements.

Geolocation Data

May include information that enables us to determine your geographic location, such as when you manually submit location information or enable your device to share precise location data.

Payment Information

May include credit card or debit card numbers and related payment credentials.

Commercial Information

May include records of products or services you have purchased, returned, exchanged, or considered.

Physical Characteristics

May include skin tone or type, hair color or type, eye color, and any other beauty-related profile information you choose to provide.

Health and Medical Information

May include information you voluntarily provide regarding skin conditions, medications, or similar health-related details in connection with our services.

Demographic Data

May include age, gender, race, ethnicity, estimated income, household information, and similar attributes, some of which may constitute protected classifications under federal or state law.

User Content

May include communications you send to us and any other content you provide, such as social media profiles, photographs, images, videos, survey responses, comments, product reviews, testimonials, and similar submissions.

Audio and Visual Information

May include photographs, images, videos, and audio recordings of your voice, including when customer service calls are recorded for quality assurance purposes.

Inferences

May include inferences or profiles derived from or generated based on any of the categories of information listed above.

Sensitive Personal Information

Beau collects sensitive personal information, as defined under applicable privacy laws, only as permitted by law or with your consent. Beau does not collect or process sensitive personal information for the purpose of inferring characteristics about you.

How We Collect Your Personal Information
We collect personal information about you from various sources. For example:

Directly from You

We collect personal information you provide, such as when you make a purchase; register for an account or create a profile; contact us; respond to a survey; book a reservation; make an appointment for services; RSVP for an event; participate in a sweepstakes, contest, or other similar campaign or promotion; respond to a survey; apply for a job; or sign up to receive emails, text messages, and/or postal mailings.

Using Online Tracking Technologies and Other Automatic Data Collection Technologies

When you visit our Sites, open or click on emails we send you, or interact with our advertisements, we or third parties we work with automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

From Social Media Platforms and Networks

If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including, but not limited to, Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our Sites, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.

From Other Sources

For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.

Cookies and Similar Online Tracking Technologies/Tools

We and our third-party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) use pixels, web beacons, software developer kits, third-party libraries, cookies, and other similar online tracking technologies (collectively, “online tracking technologies”) to gather information when you interact with our Sites, or email communications. Some online tracking technologies help us maintain the security of our websites and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Sites for analytics and advertising, including to help manage and display advertisements, or to tailor advertisements to your interests. The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear on our Sites, on other websites, or in our email communications.

To the extent these online tracking technologies are deemed to be a “sale” / “sharing” (which includes targeted advertising, as defined under the applicable laws) under applicable U.S. state laws, you can opt-out of these online tracking technologies by submitting a request via Contact Us at Beau. Please note, some features of our websites may not be available to you as a result. For Google Analytics, at your end, you may exercise an opt out going to tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may adjust your Google advertising settings by visiting adssettings.google.com.

Definition of “Sale” of Personal Information:

A “sale” refers to the transfer or disclosure of your personal information to a third party in exchange for monetary or other valuable consideration. This includes sharing data with advertising networks, data brokers, or other third parties for targeted marketing or similar purposes. Certain disclosures—such as those to service providers under confidentiality agreements, legal compliance, or during mergers and acquisitions—are not considered sales. For questions about how your information is shared, please contact us at contact@thebeauapp.com.

How We Use Your Personal Information
We collect and use personal information for various purposes, including:

Providing Products and Services
We use your personal information to provide products and services, such as to fulfill your orders and/or complete the transactions you request; to process your payments; to provide you receipts and order updates; to send notifications to you related to your account, purchases, returns, exchanges, subscriptions, and reservations; to create, maintain, and otherwise manage your account, profile, or program membership, including offering functionalities such as easy checkout and the ability to save user preferences and transaction history; and to provide a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Depending on the products and/or services you request, the categories of information used for these purposes may include Basic Identifying Information, Payment Information, and Commercial Information. If you attempt a return, you may be asked to provide a Government-Issued Identifier. For certain services, such as online or The Beau App mobile application, you may choose to provide Physical Characteristics and/or Health and Medical Information (please note that Beau does not store Health and Medical information).

Communicating With You
We use your personal information to communicate with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.

Administering Beau Programs
We use your personal information to administer our programs, such as any membership programs, community forums, or ambassador programs, and to perform our contract to provide you with the benefits associated with those programs. This may include setting up and verifying your account, communicating with you regarding the program, evaluating your application, and providing a forum for discussion, asking questions, posting photos and reviews, and sharing experiences.

Marketing and Promotional Purposes
We use personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail (such as trend alerts, promotions, new product launches, and event invitations); to show you advertisements for products and/or services tailored to your interests on social media and other websites; and to administer our sweepstakes, contests, and other similar promotions.

Analytics and Personalization
We use personal information to conduct research and analytics, including to improve our services and product offerings; to understand how you interact with our Sites, advertisements, and communications with you; to determine which of our products or services are the most popular; to improve our Sites, and marketing campaigns; to personalize your experience; to save you time when you visit our Sites; to customize the marketing and advertising that we show you; to understand how you use The Beau App mobile applications; to create a more personalized experience for you when you visit our stores; to provide services; to better understand our customers’ needs; and to provide personalized recommendations about our products and services.

Security and Fraud Prevention
We use personal information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions; attempts to manipulate or violate our policies, procedures, and terms and conditions; security incidents; and harm to the rights, property, or safety of Beau and our users, customers, employees, or others.

Legal Obligations
We use personal information to comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim.

Core Business Functions
We use personal information to support core business functions, including to maintain records related to business process management, loss and fraud prevention; to collect amounts owing to us; and to provide and maintain the functionality of our Sites, including identifying and repairing errors or problems

How We Disclose Your Personal Information
In addition to the specific situations discussed elsewhere in this privacy policy, such as the “Cookies and Similar Online Tracking Technologies” section above, we disclose personal information in the following circumstances:

Service Providers
We disclose certain personal information to service providers that perform services to support our core business functions and internal operations including: fulfilling orders; delivering packages; complying with your request for the shipment of products to or the provision of services by an intermediary; sending postal mail, e-mails, and text messages; analyzing customer data; providing marketing assistance; administering our Ratings & Reviews; supporting beacons; processing credit card and debit card payments; investigating fraudulent activity; conducting customer surveys; and providing customer service.

Business Partners
We may disclose your personal information with businesses that we have partnered with to jointly create and offer a product, service, or joint promotion. For example, if you apply for or use a program membership at a partner retailer, based on your direction to intentionally disclose the information, we disclose your information with that partner. We may also disclose your personal information in the event we suspect you are violating our terms or engaging in fraudulent behavior as it relates to our business. If you decide to obtain a product or service that is offered by these partners, the information you provide will be disclosed to us and them. Their use of your information is not governed by this privacy policy but by their own respective privacy policies. Please note, we will not disclose text messaging opt-in data and consent with any third parties for their marketing purposes.

Social Media Platforms and Networks
Some of our websites have features such as, plugins, widgets, and/or other tools made available by social media platforms and networks that may result in information being collected or disclosed between us and such parties. Their use of your information is not governed by this privacy policy.

Public Forums
Some of our websites provide the opportunity to post content in a public forum. For example, Beau’s online community may allow you to participate in discussion groups, post product reviews, and receive product recommendations. If you decide to submit information in these public forums, that information will be publicly available.

Legal Process
We may disclose personal information in response to subpoenas, warrants, court orders, government inquiries, or investigations; or to comply with relevant laws and regulations. We may also disclose information to establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take action regarding possible illegal activities or violations of our policies.

Transfer of Control
We may disclose personal information with another company that buys some, or all, of the assets or stock of Beau, and that company may use and disclose personal information for purposes similar to what is described in this policy. Beau may also disclose personal information with prospective purchasers to evaluate the proposed transaction.

Other Instances
We may ask if you would like us to disclose your information with other third parties who are not described elsewhere in this privacy policy.

How We Protect Your Personal Information
Personal information is maintained on our servers or those of our service providers, and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this privacy policy.

We realize that individuals trust us to protect their personal information. We maintain reasonable and appropriate physical, electronic, and procedural safeguards designed to help protect your personal information. While we attempt to protect your personal information in our possession, no method of transmission over the internet or security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.

For your convenience, our Sites include functionality that allows you to remain logged in so that you do not have to re-enter your password each time you want to access your account. If you choose to remain logged in, you should be aware that anyone with access to your device will be able to access and make changes to your account and may be able to make purchases through your account. For that reason, if you choose to remain logged in, we strongly recommend that you take appropriate steps (such as enabling the “Passcode Lock” security feature on your mobile device) to protect against unauthorized access to, and use, of your account. Please also notify us as soon as possible if you suspect any unauthorized use of your account or password.

Your Rights

Consistent with applicable law, you may exercise the rights described in this section. Please note that some of the rights may vary depending on your country, province, or state of residence. To opt out, please email us at CONTACT@THEBEAUAPP.COM

The Right to Opt Out of Cookies and Sale/Sharing Using Online Tracking Technologies
You may opt out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Categories of personal information disclosed that may be considered “sale” / “sharing”: Basic Identifying Information, Device Information and Other Unique Identifiers, Internet or Other Network Activity, Geolocation Data, and Commercial Data.

Categories of third parties to whom personal information was disclosed that may be considered “sale”/ “sharing” include advertisers and marketing partners, data analytics providers, and social media networks.

This website employs cookies, pixels, and other tracking technologies administered by Beau and third-party providers, including but not limited to Microsoft Clarity, for the purposes of enabling website functionality, enhancing the user experience, analyzing site performance and traffic, and delivering advertising and marketing communications. For more information on Microsoft Clarity, please visit their website: https://clarity.microsoft.com/privacy

The Right to Limit the Use of Sensitive Personal Information
As mentioned above, Beau only collects sensitive personal information, as defined by applicable privacy laws, for the purposes allowed by law or with your consent. Beau does not collect or process sensitive personal information for the purpose of inferring characteristics about you.

Some of the purposes for the collection and processing of sensitive personal information allowed by law include: to perform the services or provide the goods reasonably expected; to prevent, detect, and investigate security incidents; to resist malicious, deceptive fraudulent, or illegal actions directed at Beau and to prosecute those responsible for those actions; to ensure the physical safety of natural persons; for short-term, transient use; to perform services on behalf of Beau; and to verify or maintain the quality or safety of a product or service provided by Beau.

Therefore, Beau does not offer the right to limit the use of sensitive personal information.

The Right to Access, Correct, and Delete Personal Information
Depending on your state of residence in the U.S., you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. If you are a resident of Canada, you have the right to request access to your personal information, to have your personal information rectified if it is inaccurate, incomplete or out of date, and to withdraw your consent to our collection, use, and disclosure of your personal information (including our use or sharing of your personal information for marketing or other secondary purposes). These rights may be limited in some circumstances by applicable law.

Access and Deletion
You can submit a request to access or delete your personal information, or withdraw consent, by:

Submitting a Request Form; or
Emailing Contact@thebeauapp.com.

Corrections
You can correct information related to your account by:

Emailing: Contact@thebeauapp.com.

If you have given Beau permission to store your credit card information and you don’t want merchants like Beau to receive your updated credit card information through your credit card issuer’s account updater service, please contact your card issuer.

You may submit a request for a copy of the information collected about you by following the steps outlined in the “Your Rights” section above. Depending on your state of residence, you may request for a copy of the information up to twice per year per customer.

Responding to Requests
Once you have submitted your request, we will respond within the time frame permitted by the applicable law. Please note that we may charge a reasonable fee for multiple requests in the same 12-month period, as permitted by law.

Appealing Requests
Depending on your state of residence in the U.S., you may be able to appeal our decision to your request regarding your personal information. To do so, please contact by email. We respond to all appeal requests as soon as we reasonably can, and no later than legally required. If you are a resident of Canada, you may have the right to complain to a privacy commissioner about our decision with respect to your request.

Identity Verification
For us to process some requests, we will need to verify your identity to confirm that the request came from you. We may contact you by phone or e-mail to verify your request. Depending on your request, we will ask for information such as your name, an e-mail address that you have used with Beau, or a phone number you have used with Beau. For certain requests, we may also ask you to provide details about the most recent purchase you made online or in store.

Authorized Agent
Depending on your state of residence in the U.S., you may designate an authorized agent to submit a request on your behalf to access or delete your personal information. To do so, you must: (1) provide that authorized agent written and signed permission to submit such request; and (2) verify your own identity directly with us. Please note, we may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.

If you have been designated as an authorized agent to submit a request on behalf of another customer, you must make the appropriate selection when you submit a Request Form.

Managing Communication Preferences

Email
You can stop receiving promotional e-mails at any time by:

Clicking on the “unsubscribe” link at the bottom of any promotional e-mail that you receive from us; or
Emailing Beau asking to be removed from receiving promotional e-mails.

Text Messages
You can opt-out of receiving text messages from us by replying “STOP” to the text message you receive from us. Please note that this will only opt you out of the specific text messaging program associated with that number. For more information, please refer to The Beau App Text Messaging Terms & Conditions.

In-App Push Notifications
You can stop receiving in-app push notifications in Beau Mobile Apps by adjusting your Notification Settings in Beau App Mobile App.

Removing Content from Beau Public Forums
You can request that we remove content or information that you have posted on a public page on some of our Sites (such as part of a Ratings & Review, or your Beau Community activity) by e-mailing details to Customer Service at contact@thebeauapp.com. Please note that while we will endeavor to honor your request, our removal of your content or information does not ensure complete or comprehensive removal of that information from our Sites. For example, historical copies, or “caches,” may remain.

Right to Non-Discrimination
We do not discriminate against customers who exercise any of their rights described in our privacy policy.

Transmission of Information to Other Countries

The Beau App, LLC is located in the United States.

The Beau App, LLC may use service providers and corporate affiliates that are located outside your province, state, or country of residence, including in the United States or other countries.

If you submit personal information to Beau, your personal information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your personal information to us, you agree to the transfer, storage, and processing of your personal information in a country other than your country of residence including, but not necessarily limited to, the United States.

Children's Privacy

You MUST meet the applicable age and legal eligibility requirements to participate on our Sites and/or App.

Our Sites are not intended for or directed to children under the age of 14. We do not knowingly collect personal information directly from children under the age of 14 without parental consent. If we become aware that a child under the age of 14 has provided us with personal information, we will delete the information from our records.

Additionally, our Sites are not intended for or directed to the residents of Colorado, Connecticut, Delaware, Maryland, or New Jersey who are under the age of 18 years. For these states, if we become aware that anyone under the age of 18 has provided us with personal information, we will delete the information from our records.

Communicating With Us

If you have any questions about our privacy or security practices, you can contact The Beau App, LLC by e-mail: CONTACT@THEBEAUAPP.COM

If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by e-mail, telephone, or mail.

Changes To This Policy

We may revise this privacy policy from time to time and will post the date it was last updated at the top of this privacy policy. We will provide additional notice to you if we make any changes that materially affect your privacy rights.

13. Additional Information for California Residents

In accordance with California law, we are required to provide the following additional details regarding our privacy practices. If you reside in California, this section applies to you alongside the rest of our Privacy Policy.

California “Shine the Light” Law

If you are a California resident, you have the right to request that we do not share your personal information with third parties for their direct marketing purposes. To submit such a request, please contact us by email at: CONTACT@THEBEAUAPP.COM

California “Eraser Button” Law

If you are a California resident under the age of 18 and have a registered account on our website, you may request the removal of content or information you have posted. Please note that removal may not be entirely comprehensive if, for example, the material has been shared or reposted by others. To request removal, please email us at CONTACT@THEBEAUAPP.COM

Categories of Personal Information Collected and Purposes of Use

The types of personal information we collect are described in the section “Personal Information We Collect” above. Information about where we obtain this data is available in “How We Collect Your Personal Information”, and details about how we use it are in “How We Use Your Personal Information”.

Categories of Personal Information Disclosed and Recipients

We may disclose the following categories of personal information to the listed types of recipients for business or commercial purposes:

• Basic Identifiers – Shared with business partners, service providers, advertising networks, analytics providers, and social media platforms.

• Device Identifiers and Other Unique IDs – Shared with the same categories as above.

• Internet or Network Activity Data – Shared with advertising networks, analytics providers, and social media platforms.

• Geolocation Data – Shared with advertising networks, analytics providers, and social media platforms.

• Payment Information – Shared with payment processors and related service providers.

• Commercial Information – Shared with advertising networks, analytics providers, and social media platforms.

• Physical Characteristics – Shared with service providers assisting with our community programs, loyalty programs, or personalized product recommendations.

• Health and Medical Information (voluntarily provided) – Shared with service providers and business partners involved in beauty services or product recommendations.

• User-Generated Content – Shared with service providers and business partners managing community features, product reviews, and social media interactions.

• Audio and Visual Data – Shared with customer service providers and fraud prevention services.

• Inferences – Shared with service providers who assist with marketing, personalization, and analytics.

Additional details on how we share personal information can be found in “How We Disclose Your Personal Information.” We may also share any of the above categories of data in response to legal requests or in connection with a merger, acquisition, or other transfer of control.

We generally retain personal information only as long as needed to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law, as described in the “Your Rights” section above.

California Opt-Out Preference Signals (AB 566 / Civil Code §1798.136)

Beginning January 1, 2027, Beau will honor browser-based opt-out preference signals in accordance with Section 1798.136 of the California Civil Code (the “California Opt Me Out Act”). An opt-out preference signal is a mechanism that conveys a consumer’s choice to opt out of the sale or sharing of their personal information.

1. Recognition of Opt-Out Preference Signals

Where your browser or device sends an opt-out preference signal that complies with applicable law (such as the Global Privacy Control (GPC) or any successor standard), we will treat that signal as a valid request to opt out of the sale and sharing of your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

2. Browser Functionality Requirements (For Reference)

Under AB 566, businesses that develop or maintain browsers must, by January 1, 2027, provide consumers with functionality that allows the browser to send opt-out preference signals. This Privacy Policy section is intended to reflect our compliance with these new requirements for businesses that receive such signals.

3. How the Signal Affects Your Privacy Choices

When we receive a valid opt-out preference signal from your browser or device:

We will treat it as a request to opt out of the sale and sharing of your personal information for that browser or device.
You may still choose to exercise additional privacy rights under the CCPA/CPRA through our other available methods (such as online forms or account settings).
We may ask you to confirm or supplement the signal if needed to associate it with your account or identity.

4. Transparency About Opt-Out Signals

We will clearly disclose in this Privacy Policy or related notices:

How we process opt-out preference signals,
The scope of their effect, and
Any steps you may take to verify or manage your settings.

5. No Liability for Browser Developers

To the extent applicable, we recognize that businesses developing or maintaining browsers with opt-out preference signal functionality are not liable for our handling of those signals.

6. Additional Rights Under California Law

Your rights under California law—including the rights to access, delete, or correct your personal information—remain unchanged and may be exercised in addition to any opt-out request transmitted through your browser.